Lincoln, NE – Geist Plastics, a supplier of custom plastic profile extrusion to industries ranging from agriculture to consumer products, has changed its name to Lincoln Plastics.

The reason for the name change of the 66-year-old company is to reduce brand confusion in the local community. Geist Plastics is a division of PCE, Inc., a privately-held corporation that also owns Geist Global, a data-center solutions group located in Lincoln.

“Another benefit of the name change,” says Dominic Pynes, president of the Lincoln-NE-based plastic profile extrusion division since 2003, “is that it highlights our location in the heartland. We have easy access to major trucking, air transport, international shipping and other logistical partners, which is often a selling point for our customers.”

Lincoln Plastics has also released a new website reflecting its new identity.  The new web address for Lincoln Plastics is www.lincoln-plastics.com.   The structure of the plastics division remains the same. 

About Lincoln Plastics

Geist Manufacturing was established in 1948 to manufacture cord covers and electrical conduits. During the next few decades the company branched out into developing other electrical products, followed by irrigation products and industrial power strips. In 1997 the manufacturing company was acquired by PCE, Inc., a privately-held corporation. In 2004, PCE split the manufacturing company into two divisions: Geist Global, for data center power and monitoring equipment, and Geist Plastics, for plastic profile extrusion. Lincoln Plastics (formerly Geist Plastics) operates in a 25,000-square-foot facility in Lincoln, NE. 

PCE Inc., a privately held corporation founded in 1993, is structured into two distinct business groups, Plastics and Data Center Solutions. PCE Plastics Group has three divisions with manufacturing capabilities in blow-molding, injection molding and profile extrusion. The Data Center Solutions Group designs and manufactures intelligent hardware and software for data center infrastructure management. With locations in the United States, Europe and China, PCE, Inc. is doing business in 6 continents with solutions for every size of company from just a few employees up to hundreds of thousands. www.pce.us.com